What happens when

The hard part first.

Doing the AI on your own device, and in an enclave we cannot read, is genuinely difficult. It is also the only reason any of the rest is trustworthy, so it is what we are building now, before anything else. We would rather ship a real look-back late than a shallow one early.

H2 2026

Architecture & first sources now

The on-device data pipeline and encryption model, and the first sources importing locally: messages, calendar, Spotify, a one-tap daily mood, plus health and photo metadata read on the device. In parallel, the EXIST application goes in through the university.

  • On-device pipeline and client-side encryption
  • First data sources importing end to end
  • The explorable timeline, in its first usable form
  • Early relevance retrieval across your own history
H1 2027

Private alpha next

A small group of testers gets the timeline end to end. We judge it on three things, not on download counts: whether people actually finish connecting a source, whether the first session produces a genuine look-back worth having, and whether they come back after a week.

  • A first source connected during onboarding
  • A real look-back in session one, from quick imports
  • Day-7 retention above the category median
H2 2027

Closed beta

Subscriptions go live and retention gets properly instrumented. The reflection assistant arrives with in-enclave inference, a first-use notice that you are talking to software, and the output safety filter that keeps it from ever making medical-sounding claims.

  • Paywall and subscription live
  • AI assistant, running in the enclave
  • Transparency notice and output safety filter
H1 2028

Public launch, German-speaking market first

App Store and Google Play, bilingual German and English. We start in the German-speaking market on purpose: it is where the privacy conversation is sharpest, and where the legal right that makes our onboarding possible exists cleanly.

  • Bilingual launch, DACH first, UK to follow
  • Community and organic growth as the engine, not ads
  • More sources, deeper look-backs

LIVING DOCUMENT · DATES MOVE WHEN THE WORK SAYS SO

Alpha

We will need testers who are hard to please.

If you keep a journal, track your own data, or simply do not trust apps with your life, you are exactly who we want breaking the early builds.

UnderstandUrself is a well-being and self-reflection tool. It is not a medical device and does not diagnose, treat, predict or provide early warning of any condition. If you are struggling, please speak to a qualified professional.